Momentum and Impulse
A truck at the same speed is harder to stop than a bicycle because momentum is mass times velocity. With no force from outside, total momentum is conserved in a collision, and impulse is force times time, equal to the change in momentum. An airbag lengthens the collision time so the force drops, and that is the same impulse idea. Change the moving ball's mass and speed and watch how momentum is shared before and after the hit.