grassroots
市场营销Lv.4 (900分)adjective
释义
并非自上而下推动,而是在普通民众中自发兴起的
例句
The brand ran a grassroots campaign relying on word of mouth instead of ads.
该品牌没有投放广告,而是开展了一场依靠口碑的草根活动。
Grassroots support from small shops grew the movement.
来自小商铺的草根支持壮大了这场运动。
搭配
a grassroots campaigngrassroots supportgrassroots marketing
同义替换
community-basedbottom-up