commoditization
市场营销Lv.4 (900分)noun
释义
同质化,商品化 (产品失去差异、主要靠价格竞争的过程)
例句
Strong branding helps resist commoditization.
强势品牌塑造有助于抵御同质化。
As commoditization set in, margins grew thin.
随着商品化加深,利润变薄。
搭配
market commoditizationavoid commoditizationprice commoditization
同义替换
loss of differentiationgeneric-product drift