Area Moment of Inertia: How Far the Area Sits from the Axis
The area moment of inertia, I = ∫ y² dA, measures how a shape's area is spread about an axis - weighting every bit by the square of its distance. Because of that square, area parked far from the axis counts enormously, which is the whole secret of a stiff beam.
Drag the patch away from the axis. Its contribution to I is A d², so doubling the distance quadruples the inertia - distance matters far more than amount.
For a rectangle about its own centroidal axis, I = b h³12. The depth h is cubed, so a slightly deeper section is far stiffer. Drag the depth and watch I climb.
Move to a parallel axis a distance d away and the inertia grows by A d²: I = Ic + A d². The centroidal axis always gives the smallest value. Drag d.
Same rectangle, two ways up. Standing tall puts area far from the bending axis, so I is much larger than lying flat - identical area, very different stiffness. Toggle it.
An I-beam takes the idea to the limit: it banishes most material to far-off flanges, buying a large I for little area. Compare it with a solid bar of the same area. Toggle.