word-of-mouth
MarketingLv.4 (900)noun
Definition
the informal spreading of opinions about a product from person to person
Examples
Positive word-of-mouth spread the product fast.
Small brands often rely on word-of-mouth.
Collocations
positive word-of-mouthword-of-mouth marketingrely on word-of-mouth
Paraphrase
personal recommendationinformal referral