pre-launch
MarketingLv.2 (700)noun
Definition
the period or activity before a product is officially launched
Examples
The company began taking pre-orders during the pre-launch.
A well-planned pre-launch boosted sales on the first day.
Collocations
a pre-launch campaignduring the pre-launcha pre-launch event
Paraphrase
run-up to launchpre-release phase