seegongsik

mailshot

MarketingLv.4 (900)noun
Definition

a single piece of advertising material sent to a large number of people at once

Examples

The company sent a mailshot to fifty thousand households to gain new members.

The mailshot was cheap to run, but its response rate was low.

Collocations
send out a mailshota promotional mailshota mailshot campaign
Paraphrase
mass mailingbulk promotion
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