mailshot
MarketingLv.4 (900)noun
Definition
a single piece of advertising material sent to a large number of people at once
Examples
The company sent a mailshot to fifty thousand households to gain new members.
The mailshot was cheap to run, but its response rate was low.
Collocations
send out a mailshota promotional mailshota mailshot campaign
Paraphrase
mass mailingbulk promotion