gimmick
MarketingLv.4 (900)noun
Definition
a clever trick used to attract attention but with little real value
Examples
The giveaway was a mere gimmick that did nothing for sales.
Consumers no longer fall for cheap promotional gimmicks.
Collocations
a marketing gimmicka cheap gimmickjust a gimmick
Paraphrase
attention-grabbing trickploy