cross-promotion
MarketingLv.4 (900)noun
Definition
a marketing method in which two products or brands advertise together and share each other's customers
Examples
The film studio and the fast-food chain both boosted sales through cross-promotion.
The two apps began a cross-promotion, recommending each other to their users.
Collocations
a cross-promotion dealrun a cross-promotioncross-promotion partners
Paraphrase
mutual advertising between brandsjoint promotion