co-branding
MarketingLv.4 (900)noun
Definition
a marketing arrangement in which two brands appear together on a single product
Examples
The co-branding of a sneaker company and a designer sold out on release.
Co-branding can draw in the loyal customers of both companies at once.
Collocations
a co-branding partnershipco-branding opportunitieslaunch a co-branding campaign
Paraphrase
joining two brands on one productbrand partnership