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clickbait

MarketingLv.4 (900)noun
Definition

online content with a sensational title designed to make people click, often misleading

Examples

An exaggerated title looks like clickbait and erodes trust.

The marketing team chose honest copy over clickbait.

Collocations
avoid clickbaita clickbait headlinepure clickbait
Paraphrase
lure contentsensational headline
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