catchphrase
MarketingLv.4 (900)noun
Definition
a short, memorable phrase used to make a brand or product stick in the mind
Examples
The ad's short catchphrase quickly caught on with the public.
The company coined a memorable catchphrase for the new campaign.
Collocations
a memorable catchphrasecoin a catchphrasethe brand's catchphrase
Paraphrase
slogantagline