cannibalization
MarketingLv.4 (900)noun
Definition
a situation where a new product reduces sales of an existing one from the same company
Examples
The new model caused cannibalization of the older product.
The marketing team analyzed the risk of cannibalization in advance.
Collocations
sales cannibalizationproduct cannibalizationrisk of cannibalization
Paraphrase
self-competitioninternal sales loss