宗旨
zōngzhǐ
aim, purpose, tenet
Part of speech · noun
Pattern visualization
no decomposition available
Examples
- 为人民服务是我们的宗旨。Serving the people is our guiding aim.
- 本店以诚信为宗旨。This shop takes integrity as its guiding principle.
Collocations
服务宗旨办学宗旨以...为宗旨宗旨明确
Mnemonic
宗 zōng "principal, ancestral" + 旨 zhǐ "purport, aim": the principal underlying aim, i.e. a guiding purpose, a central tenet. Korean renders it as "guiding purpose, aim, principle". The most central purpose or policy an organization or activity stands for (服务宗旨 a service mission, 以...为宗旨 to take ... as one’s aim). Unlike a temporary 目标 (goal), 宗旨 carries the weight of an unchanging guiding principle. 宗 means "principal, ancestral" (宗教, 祖宗); 旨 means "purport" (主旨, 旨意).
Related
目标主旨方针理念
Quick check
What is the nuance of 宗旨 versus a temporary 目标?