Planning a Statistical Investigation
Bringing the whole strand together
The previous units each handled one piece of statistics: calculating averages, sampling fairly, comparing distributions, choosing a display. This final unit puts them together into a complete statistical investigation, the full journey from a question to a conclusion. Just as importantly, it asks you to be honest about how much that conclusion can really claim, because every investigation has limits, and a good report says so.
Posing a clear question
A statistical investigation follows a cycle, and it begins with a clear question. The question must be specific and answerable with data: not the vague question of whether students sleep enough, but something measurable like whether Year 9 students at our school sleep fewer than eight hours on school nights. Posing the question also means identifying the population you care about and the variable you will measure, and planning how you will gather the data. A well-framed question shapes everything that follows.
Collecting data: primary and secondary
Next comes collecting the data, and there is a basic choice in where it comes from. Primary data is data you gather yourself, through a survey, an experiment or direct measurement, giving you control over exactly what is recorded. Secondary data is data already collected by someone else, such as a national census or a published dataset, which is convenient but was gathered for someone else's purpose. Either way, the data may be categorical or numerical, and the sample must be chosen fairly, because a biased sample will undermine the whole investigation no matter how careful the later steps are.
Analysing the data
The third stage is analysis, where the earlier units do their work. You summarise the data using a measure of centre, the mean or median, and a measure of spread, the range or interquartile range. You choose a display suited to the data type, a bar chart, histogram, scatter plot or line graph, and if you are comparing groups you might place box plots side by side to contrast their centre, spread and shape. Analysis turns raw numbers into a picture clear enough to answer the question.
Concluding and reporting
Then you reach a conclusion and report it. A conclusion should answer the original question directly, supported by the evidence you have gathered, and a clear report sets out the question, the method, the results and the conclusion so that someone else could follow and check your reasoning. Reporting is not an afterthought; it is how an investigation becomes something others can trust or challenge.
The limitations of a conclusion
The heart of this unit, though, is recognising the limitations of any conclusion. A small sample gives a less reliable estimate than a large one, and another sample might well give somewhat different results, so a single investigation rarely settles a question for good. A conclusion strictly applies only to the population you actually sampled; surveying one school says little about the whole country. And if your sampling was biased, the conclusion may not generalise at all. Stating these limits honestly is what lets a reader judge the strength of the evidence rather than taking a headline figure at face value.
Correlation is not causation
One limitation deserves special attention because it is so often ignored: correlation is not causation. Two variables can rise and fall together without one causing the other. Ice cream sales and drowning incidents both increase in summer, but eating ice cream does not cause drowning; a third factor, hot weather, drives both. Finding an association in data is a genuine result, but claiming that one variable causes the other is a much stronger claim that observation alone cannot justify. A sound investigation poses a precise question, collects suitable data from a fair sample, analyses it with appropriate summaries and displays, reports a conclusion that answers the question, and frames that conclusion with its limitations. Doing all of this, and being candid about the strength of the evidence, is what it means to think statistically rather than simply to quote a number.